A new exhibition and photo book titled Dior and Roses looks back at the importance of roses in the history of the Dior brand. Rose, symbol of elegance, love and femininity. Roses, the heart of the inspirations that make up the works of the late designer Christian Dior. And now the rose will continue to be the star of the French fashion house’s new exhibition and photo book.
Queen of flowers, Dior and Roses
Fashion designers all have a favorite flower. The fragrance, shape, color, texture of the petals give them creative inspiration. For Christian Dior, that flower is the rose – the queen in the world of flowers.
Why roses are attractive to Christian Dior? Perhaps because he grew up in a home-grown rose garden at Villa les Rhumbs in the village of Granville, in Normandy in Northern France. When he became a fashion designer, he created his first collection based on these flowers: “I design femme fleurs, fragile women like flowers. The shoulders are smooth and soft, the chest is as open as the pistil, the waist is as small as a curved branch, the skirt body is like a flower petal.
From 1947 to 1957, a series of his designs were named after different varieties of roses. For example, Rose France, Rose Thé, Rose Pompon, Rose de Damas…
Then, from fashion, roses transferred into the world of beauty with Christian Dior. The brand’s first fragrance, Miss Dior, has survived to this day. The fragrance expresses esteem for the founder’s sister, Lady Catherine Dior. Catherine Dior also made the rose garden the goal of her last years of life. Today, Miss Dior’s rose garden, scented with thousands of Centifolia rose plants, still supplies Dior cosmetics.
Roses and Dior looks back at the rose in Dior history
The favorite icon of both Monsier Dior and Miss Dior will be at the center of a new exhibition and photobook, Roses and Dior.
At the exhibition you can see firsthand the rose-inspired haute couture works of Monsier Dior, as well as from his successor creative directors – Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano , Raf Simons, and now Maria Grazia Chiuri. In addition, the exhibition also displays jewelry samples by jewelry designer Victoire de Castellane.
The Roses and Dior exhibition will also display the most classic fragrances of the French fashion house, which use rose as the main note.
For those who haven’t been able to travel yet, or want to learn more about the rose symbolism in Dior’s design. The Roses and Dior exhibition will be condensed into a stunning photobook published by Rizzoli New York. .