Jeremy Scott and Adidas will resume their collaboration for a unique collection of sneakers. The collection is expected to be released in Fall/Winter 2021.
History of collaboration between Jeremy Scott and Adidas
Now, it has become common practice for luxury fashion brands to join hands with sports firms. But ahead of everyone is Jeremy Scott x Adidas.
Eclectic, outlandish, and wild: Jeremy’s Adidas products shaped the sneaker culture of the late 2000s. More than that, they appeared on the feet of characters. as famous as A$AP Rocky, Rihanna and even Kanye West. Of course, with a sky-high price tag.
Their initial partnership; started in 2003 and ended in 2015. Scott and Adidas Originals created a whole new design language for the world of footwear. Get creative with shoes.
From stuffed animal sneakers like the JS Bear, JS Poodle and JS Gorilla collections, to the hugely popular JS Wings line with winged shoes. There was even a collaboration with young rapper A$AP Rocky for the Black Flag collection.
The partnership dwindled in the early 2010s when Scott took the helm of Moschino. But you can still spot these shoes on the transfer market. Each collection is always in limited production, and is sought after by collectors and retailers.
New York-based artist Joey Arias says he has 83 pairs of Scott x Adidas. And certain pairs can be sold for $20,000!
The reunion in 2021
This fall, Jeremy Scott and Adidas reunite. “What I like about the partnership with Adidas is that it allows my products to appear more in people’s lives. Thanks to its global reach, pricing and distribution system. I can let my imagination run wild and create things like teddy bears, poodles or wings,” says Jeremy.
The ambition behind Scott’s Adidas partnership program is to offer $20,000 in fashion at $200. A timely target as our shopping budgets are shrinking due to the pandemic. “In a sensible world, you don’t have to bet two months of rent to have cool fashion,” says Jeremy.
Those bears, poodles and wings will make a big comeback in 2021. The designer’s signature shapes and patterns, including the famous money print, will return to the collection. group’s first for the fall, along with ready-to-wear and more.
When the reboot of the partnership between Jeremy Scott and Adidas leaked last week, the Internet made waves. One Twitter user wrote: “I swear, whenever Jeremy Scott and Adidas work together it’s always gold!”