Avant-garde fashion can be said to be eccentric, even crazy. But behind it are extraordinary minds and the one who chooses to wear avant-garde is no ordinary person.
Every time Lady Gaga or Nicki Minaj appear on stage, their costumes make the audience admire. These are like clothes only seen in museums or Halloween. Truly, creativity with fabrics knows no bounds, and the bravest designers will constantly set new standards for aesthetics. Therefore, with the question “What is Avant-garde”, this is the embodiment of the boundless in fashion.
Avant-garde is a French, English word meaning “advanced-guard”. This phrase refers to works of art that break all boundaries and challenge human acceptance.
What is avant-garde? Avant-garde is the representative of recklessness and future creation. Constant change and creativity are the keys to moving forward. Avant garde sits at the very top of the creative ladder, and many notable works are based on this style.
Avant-garde spans many artistic fields. Fashion is one of them.
Some people think that fashion today is only for sale and is no longer artistic. However, a few designers such as Rei Kawakubo, Rick Owens, Viktor & Rolf, Yohji Yamamoto, Iris Van Herpen, John Galliano… still continue to refuse commercial designs to tinker with and explore territories. primitive of fashion.
Market of avant-garde fashion
Unlike mass clothing factories that release new models every day, each avant-garde collection takes months of preparation. Each show is like an art exhibition.
Sometimes collections are just meant to unleash the designer’s creativity, an opportunity for them to inspire, to showcase their technique and creativity and understanding. Only a handful of artists can afford to take the avant-garde off the runway and introduce it to the masses.
Eccentric artists like Lady Gaga certainly will not spare money to invest in avant-garde costumes in their music videos or performance stages. Some fashion festivals like the Met Gala are also places where avant-garde style is juxtaposed alongside haute-couture.
Avant-garde fashion is also a means of attracting media attention, increasing the chances of appearing in the press, and enhancing interaction with the brand. Avant-garde designs are sold as works of art for museum display or magazine photography.
In addition, to increase applicability, some designers also create ready-to-wear avant-garde lines that are flexible, easy to see, easy to wear, suitable for many events. These designs retain their monochromatic character, strong delicate cuts and cleverly arranged layers of fabric.